ATLANTA, GA and FARGO, ND — Best-in-class hospitality operator Hotel Equities (HE) announces the conversion of a Grand Rapids, Michigan hotel from its former franchise brand to the elevated boutique soft-brand Ascend Collection Hotels by Choice Hotels International. The hotel, to become known as The Gerald, is owned by Legendary Capital and is undergoing top-to-bottom renovations, targeting scheduled completion for the… Continue reading Hotel Equities and Legendary Capital Announce Ascend Collection by Choice Hotel Conversion
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The Value of a Trusted Financial Advisor | Legendary Capital
At Legendary Capital, we believe that strong portfolios start with sound perspective. In an investment environment shaped by constant change, clarity is often more valuable than certainty. Markets shift, regulations evolve, and mercurial economic narratives can feel overwhelming. In this setting, the role of a financial advisor becomes less about prediction and more about perspective.… Continue reading The Value of a Trusted Financial Advisor | Legendary Capital
Two Legendary Hotels in 2025 Hospitality
At Legendary Capital, we believe in investing in properties that not only perform well, but also deliver exceptional guest experiences. In 2025, two properties have stood out as shining examples of what’s possible when strong asset performance meets top-tier hospitality: the Delta Hotels by Marriott Green Bay and the Sheraton Chicago Northbrook Hotel. From guest… Continue reading Two Legendary Hotels in 2025 Hospitality
The Psychology of Guest Trust: Building Confidence From Check-In to Check-Out
While trust may not appear on a hotel’s balance sheet, it is arguably its most valuable asset.
Designing Hotels for the Solo Traveler: Balancing Connection and Independence
The most successful hotels will curate experiences that align with the evolving desires of modern travelers: connection, authenticity, wellness, and freedom.
Hospitality and Accessibility: Designing Hotels for Every Traveler
Designing hotels for every traveler requires a holistic view that acknowledges compliance as a foundation but strives for dignity, comfort, and joy.
Staff Training as a Differentiator: Elevating Hospitality Through People
Investing in staff training is about cultivating a culture of excellence that permeates every guest interaction.
How Hotels Can Monetize Underutilized Spaces
In an era where hotel profitability depends on innovation as much as occupancy, thinking beyond room bookings is essential.
Food and Beverage Trends in Hotels: From Hyper-Local Cuisine to Plant-Based Menus
Hotels that embrace these evolving trends are positioning themselves to stand out in a competitive market.
Health and Wellness Trends in Hospitality: How Hotels are Adapting to Meet Guest Demands
Some of the top health and wellness trends in hospitality and how hotels are adapting to meet the increasing demands of health-conscious guests.